麻豆传媒 Logo

Please contact Monique Musick in Public Affairs, before using this logo.

ua logo reverse blue and white on black ua logo standard blure/black on white ua logo reverse white on black ua logo black on white
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麻豆传媒 logo color horizontal 麻豆传媒 BW Logo Horizontal
For additional formats (EPS, transparent) please contact Monique Musick at the System Office of Public Affairs 
Logo Use & Specifications 

The 麻豆传媒 logo is used for visibility and positive recognition in today鈥檚 marketplace. The manner in which we present ourself will play a significant role in the public鈥檚 impressions of our institution. The goal is to keep our communications simple, dignified and coordinated, for a positive and professional image. The excellence of our print, broadcast and electronic media is reflective of the 麻豆传媒 System, our three universities and System Office.

Each new design situation creates a new challenge. In a world where new communication vehicles and methods arise frequently, we must be flexible. This brief guide provides quick direction for the treatment of the 麻豆传媒 logo in a variety of situations. 

麻豆传媒 logo parts: icon - the A - signature - the title - Tageline - Many Traditions One AlaskaLOGO SPECIFICATIONS

The 麻豆传媒 logo is specifically designed to identify the 麻豆传媒 System. This logo is composed of the representative icon, logotype and tagline. The signature is exemplified by a modern globe with stylize lines creating Alaska鈥檚 geographical location as well as representing the latitudinal and longitudinal lines of the globe. The three stylized lines also form an 鈥淎鈥 while referring to the three campuses which creates a statewide unit.

These guidelines specify how the logo and its colors are to be used to create a foundation for visual unity, impact and consistency when used in print, broadcast and electronic media.

COLOR LOGO SPECIFICATIONS

Logo color specifications - spot color for blue in icon and tagline is Pantone 647, text is black

Logo colors on black background white text for 麻豆传媒 and tagline - pantone 647 blue for icon and rule line

Spot Pantone 647 should be used when printing spot colors and the process build should be used when using four color printing. If Pantone 647 is not one of the spot colors, the logo should be printed in black.

Black and white and white on black logo examples

Use black ink when printing a one-color logo. If not using black ink, you may print this logo in the ink required, although it damages the consistency of the logo. If printing two or three spot colors, and one is not Pantone 647, use the black and white logo only.

Diagram of spacing required around logo - allow 1/5 of x with x being the size from the top of the logo to the bottom on all sides if the hight is less than 3/4 inch remove the tagline

HORIZONTAL LOGOS

Since 2012, due to the need to adapt to more digital use and other print and online media we have allowed the use of horizontal logos.

 

TYPE LOGO SPECIFICATIONS

Never recreate the logo. Do not substitute the font in the tagline or in University of Alaska. Adobe Garamond is the suggested typeface for body copy when creating a layout, although this is not the typeface used in the 麻豆传媒 logo.

Never use the icon/box without "麻豆传媒". You may use the box/icon as a textural element in your designs as long as the entire is used in the piece also.

麻豆传媒 is ultimately responsible for approving uses which do not follow the established guidelines. Such uses will be carefully and openly considered.

The basic goal is to meet the needs of the 麻豆传媒 without doing damage to the consistency of the identity system.

DO NOTS:

  • Never replace the typeface either in the tagline or in the 麻豆传媒 with your own.
  • Do not use the logo on a busy pattern or background that impairs its legibility.
  • Do not stretch any part of the logo at any time.
  • The format cannot be compromised: do not slant or rotate the logo in any way.