Â鶹´«Ã½A Logo History
This Information was gleaned from a 1985 article by Lew Freedman that appeared in The Anchorage Daily News.
A "Seawolf" is a sea creature popularized by stories in the Tlingit Indian culture
of Southeast Alaska.
Prior to 1977, Â鶹´«Ã½ Anchorage school teams were known as the Sourdoughs
and the logo was a smiling goldpanner. Late basketball coach Bob Rachal led the lobbying
for the switch to Seawolves. Then Â鶹´«Ã½A Vice Chancellor Lee Picard admitted that he
hadn't gotten used to the new Seawolf yet, and that the Sourdough logo was attractive,
though not without flaws. "It (The Sourdough) was good until we got to San Francisco
and everyone said, 'Here comes the loaf of bread.'"
From 1977 through 1980 Â鶹´«Ã½A used the Seawolf. It was designed to reflect the Tlingit
Indian art style and associated myth. Being that the Seawolf shape and form were never
precisely described, people seemed to think it looked more like a lizard. "I liked
the sea slug," Picard said, "The lizard I liked."
The second Seawolf rendition came in 1980 and lasted five years. The design lost the
stylized Tlingit look and took on more realistic "wolf like" characteristics. It conveyed
a more powerful message and the design incorporated a trailing wave of water. In this
way it kept with the traditional Seawolf mythology.
The current logo unveiled at the 1985 Athlete-of-the-Year Banquet, evolved in 1984
after Â鶹´«Ã½A Athletic Director Ron Petro formed a study committee to examine the logo
issue. The logo committee consisted of student body representatives, faculty and coaches.
They sought out proposals from Anchorage design firms. It was designed by Clark Mishler
Associates of Anchorage for $7,000 and approved by Chancellor David Outcalt. The logo
returned to a simplified version using elements of the Tlingit art style. Petro said
he liked it and it will grow on people. "It's an Alaskan type of look." he said. "It's
recognizable, something more flowing. It's more of a modern design."